1. Who We Are
Company name: CHF Retail Ltd (trading as Reading Bedding)
Address: Reading Bedding, 10–14 Cressingham Road, Reading, Berkshire, RG2 7JE
Phone: 01189 861212
Email: [email protected]
For the purposes of UK data protection law, CHF Retail Ltd is the data controller.
2. The Personal Information We Collect
We may collect and process the following personal information:
- Full name
- Billing and delivery address
- Email address
- Telephone number
- Purchase and order history
- Marketing preferences
We do not store credit or debit card details. Payments are processed securely by third-party payment providers.
3. How We Collect Your Personal Information
We collect personal information when you:
- Place an order through our website
- Create an account
- Sign up to our email newsletter or WhatsApp updates
- Contact us by email, phone, WhatsApp, or contact forms
- Browse our website (via cookies – see section 11)
4. How We Use Your Personal Information
We use your personal information to:
- Process and fulfil orders
- Manage deliveries, returns, and refunds
- Communicate with you about your orders
- Provide customer support
- Maintain business and accounting records
- Send marketing communications where you have consented
5. Lawful Bases for Processing
Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases:
a) Performance of a Contract
To process orders, deliveries, payments, and customer service.
b) Legal Obligation
To retain records for tax, accounting, and legal compliance.
c) Legitimate Interests
To operate and improve our business, prevent fraud, and manage customer relationships.
We balance our interests against your rights and expectations.
d) Consent
Where you have explicitly opted in, we rely on consent for:
- Email newsletters
- WhatsApp marketing messages
- Non-essential cookies
You can withdraw consent at any time (see section 10).
6. Marketing Communications (Email, SMS & WhatsApp)
Email Marketing
If you sign up to our email newsletter, we will send you updates, offers, and news about our products. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.
SMS/WhatsApp Marketing
We may send you order updates, promotions, or customer service messages. You can opt out at any time by replying STOP or contacting us.
7. Who We Share Your Information With
We may share your personal data with trusted third parties where necessary, including:
- Delivery and courier companies
- Suppliers involved in fulfilling orders
- Payment providers (e.g. card processors, PayPal, Klarna – if applicable)
- IT and website service providers (including WooCommerce and hosting providers)
- Email and messaging platforms used for newsletters or WhatsApp communications
- Professional advisers such as accountants
All third parties are required to keep your data secure and process it only in line with our instructions. We never sell your personal data.
8. WooCommerce & Website Platform
Our website is built using WooCommerce, which processes personal data to manage orders, accounts, and checkout functionality.
WooCommerce may collect and store:
- Order details
- Customer account information
- IP address and technical data
This data is processed securely and only for legitimate business purposes.
9. International Data Transfers
Your personal data is primarily stored within the UK. Some third-party service providers (such as email or hosting services) may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations, or
- Standard contractual clauses approved for UK GDPR compliance.
10. How Long We Keep Your Information
We retain order and transaction records for up to 10 years to comply with legal, tax, and accounting requirements.
Marketing data is kept until:
- You withdraw consent, or
- We determine it is no longer relevant.
Data is securely deleted when no longer required.
11. Cookies & Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device when you visit our website.
Cookies We Use
We use:
- Strictly necessary cookies – required for site functionality (e.g. shopping basket, checkout)
- Analytics cookies – to understand how visitors use our site (e.g. Google Analytics)
- Marketing cookies – to measure advertising effectiveness and personalise content
Cookie Consent
When you visit our website, you are given the option to:
- Accept all cookies
- Reject non-essential cookies
- Manage your preferences
You can change your cookie settings at any time via your browser or our cookie banner.
12. Your Data Protection Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request erasure of your data (where applicable)
- Restrict processing
- Object to processing based on legitimate interests
- Request data portability
There is no fee for exercising your rights.
We will respond within one month.
You can contact us at:
[email protected]
01189 861212
Reading Bedding, 10–14 Cressingham Road, Reading, Berkshire, RG2 7JE
13. How to Complain
If you are unhappy with how we handle your data, please contact us first.
You also have the right to complain to the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline: 0303 123 111
Website: www.ico.org.uk
14. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page. Last updated: January 20 2026
